Five Chinese Live Streaming Apps That You Should Know About

With over two hundred live streaming apps available in China, it is difficult to choose which ones are the best. There are many factors that can be considered such as number of active users, user demographics, user engagement, types of live movie content and more. Here I have chosen five of the most popular live streaming platforms that can showcase a cross-section of the types of live streaming apps found in China.

These apps can be divided into three categories:

1. Fresh app solely focused on live streaming (Ingkee)
2. Popular apps that have added a live streaming function (Momo and Meipai)
3. Online live stream gaming platforms that have expanded to other content and now have live streaming apps as well (Douyu and YY)

Ingkee 映客

Claiming to be the top live streaming app in China, Ingkee is ranked #1 in the Chinese iTunes store and has over fifty million downloads.

The app’s slogan promotes their broad diversity of hosts including one thousand starlet performers, five thousand Internet and media celebrities, Ten,000 students and 100,000 gorgeous dudes and beautiful women. Tho’ 24/7 uninterrupted live broadcast viewers can interact with Chinese people living, studying and traveling all over the world, as well as some of their favourite celebrities. That sounds awesome, but in general, the live movies I have seen are all youthfull, good-looking guys and women sitting at home talking with viewers. Not too much original content.

The app is very popular among dudes and women in their 20s

gifting, hashtags, filters, capability to save broadcasts to the platform, sharing your screen with another person

• Followed insanely popular Korean boyband BIGBANG on their two thousand sixteen tour for three months
• Advertisements with Korean boyband UNIQ
• Live interview with Chinese celebrities Huang Xiaoming, Hu Ge and Zheng Kai

二姐Alice (Ingkee ID: 2172150) has over one million followers. Before beginning live movie she was a small-time dancer, actress and DJ and she now makes a full-time living from live streaming.

Meipai 美拍

With over one hundred forty million users, Facebook’s chief product officer Chris Cox calls the app “the Instagram for video”. This movie sharing platform was launched in May two thousand fourteen and was the #1 free app in the china iTunes store for twenty four days in a row. Users can upload and create movies in a duo different lengths including ten 2nd movies, ten 2nd photo slide shows, and longer movies up to five minutes. For each length the app offers different filter and editing options. In January two thousand sixteen the app launched its live movie feature, which has become fairly popular for brand and celebrity cooperation. During the very first six months after Meipai launched the live movie function there were over 9.Five million live broadcasts with over five hundred seventy million views.

Meipai has a much broader multitude of content than than many other platforms. This is due to a diversity of factors including the app’s user demographics, the app’s frequent partnerships with brands and celebrities and the fact that, before introducing the live streaming feature, Meipai had already established itself as a movie sharing platform with some of the most popular content being funny movies, food movies and exercise movies. Some of the most popular live streaming content includes nice animals, makeup tutorials, cooking, exercise, celebrities and events, foreigners, babies and travel.

Meipai has slightly more female users than masculine users. Many of them are born in one thousand nine hundred ninety or later, with a fat amount of the users being teenagers. A large portion of the app’s users come from 2nd and third tier cities such as Guangzhou, Chengdu, Shenzhen, and Lhasa. Meipai also has fairly a few foreign users as well as Chinese people living and studying abroad. Unlike many of the other apps, Meipai offers viewer data to users who have reached a certain number of followers.

Live movie, movie editing, movie sharing, live movie can be saved to the platform, freshly added gifting function, fans ranking (based on gifts and likes), viewer data, hashtags, categorized pages (called channels) promoting different types of content

Celebrity and brand partnerships:

• HoneyCC is a popular female host who creates hilarious movies which usually receive around 30,000+ Likes, and from time to time pops in for a live broadcast.
• Dalin不是Linda trains fitness through movies and live broadcast. She does an excellent job of creating a individual relationship with her fans through giveaways and challenges
• Wonderfucka盐盐 is fairly the character. A skinny tattoo artist from Yunnan who’s proud of being different.

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